What to watch: This video by the University of Texas at Austin shows how you can sell your students their education content.
The video has been viewed over 2.5 million times on YouTube.
The university says it’s the only university in the country that has a partnership with Google that allows students to view and sell their videos to advertisers.
“If you want to build a sustainable business, you have to be a little bit more creative in terms of how you’re monetizing it,” says Kevin Schaller, president of UT-Austin’s media and technology department.
“But that’s part of the job of any creative company.”
For the UT- Austin student, who’s been using YouTube as his primary way of advertising his college education, the video offers a way to make a real difference in his students’ lives.
The professor in the video, whose name has been changed for privacy reasons, says he’s trying to inspire his students to pursue their education through the videos they produce and share on YouTube, a platform that’s popular with students because of the flexibility and speed at which they can create content.
“It’s like an online version of a lecture,” says the professor, who says he makes about $10,000 a year from advertising his students through YouTube videos.
“And it’s really easy for us to do.”
He says the videos are a way for his students “to have a sense of purpose and to help them succeed academically.”
The university’s partnership with YouTube was announced in January.
The videos, produced by the student-led organization UT-Advertising, have generated more than 4.5 billion views since their launch.
The first video, titled “The Future of Advertisers,” has received more than 7 million views.
The second video, “The First Class of 2020,” has garnered more than 5 million views, and the third video, entitled “Building a Brand,” has attracted more than 2 million views in just over a week.
Schallers says the video’s popularity has helped propel the group into a position to partner with Google to help its students sell their content on YouTube and to build partnerships with brands.
“They’re doing something right, and we’re really excited about that,” Schallert says.
The group is hoping to sell its videos to brands on YouTube through an ad exchange platform called GoogleAds, where students will pay a premium for the right to see their videos.
He says his group is working with a number of brands including Coca-Cola, Target, Nike and General Mills.
The partnership could help UT- Advertising build its brand.
“We have a really big ad platform that we’re developing, and it’s incredibly valuable for us,” he says.
“So, we’re going to continue to do that and see what other opportunities there are.”
Schallerd says he hopes that his group’s success on YouTube will lead to similar partnerships with other schools.
“I think it’s something that we can bring to other schools as well,” he said.
The University of Arizona has partnered with YouTube to help promote its schools’ programs.
The company recently acquired the company and has already announced that it will soon offer students in Arizona, Arizona State, and Arizona Tech free access to their videos on Google.
“The YouTube ad platform has a lot of potential to help educate students and students can get their own ad, so there’s a lot going on there,” says Arizona State President and CEO John Foltz.
“What we are really excited by is that there’s so much value for us as an institution and as a student body.”
The video shows how students can sell their courses on YouTube for a flat fee of $3, while advertisers will pay $10 per ad view.
The students also can set up their own videos and earn advertising revenue by promoting their course.
“That’s what we want to encourage the next generation of educators, because we think it gives them a lot more leverage to be able to connect with their audience and to be effective with that audience,” says Schallender.
“Our students have a tremendous amount of potential, and they are able to use YouTube as a platform for engaging in meaningful content that has value for them, their classmates, and our community.”
Schellers hopes the partnership will encourage other schools to do the same.
“A lot of schools have a lot to offer and they’re not ready for it yet,” he told The Salt Lake Tribune.
“With Google and the other platforms that are coming out, there’s potential for a lot less barriers for students and a lot fewer barriers for brands to partner and make a big investment in those schools.”
The University at Buffalo is also collaborating with YouTube.
Last month, the school announced that its student-run journalism organization will be using YouTube to market its journalism classes.
The program, titled The Voice, will be produced by students and run by the school’s student-owned journalism organization.
“YouTube is a great platform to help us bring journalism to a broader audience,”