Advertisers are increasingly using digital tools to reach audiences, according to a report from digital advertising firm AdAge.
The study found that, in 2018, ad spending increased 8 percent in digital channels compared to 2017, and that digital ads accounted for nearly two-thirds of ad revenue.
AdAge’s analysis also showed that digital spending has grown at a slower rate in 2018 than in previous years.
In 2018, digital ad spending grew by 6 percent compared to 2016, according the report.
Advertiser spend on digital ads grew by 3 percent from 2017 to 2018, but this trend slowed in 2018 as digital spending increased by 1 percent.
Adage found that the growth in digital ad spend slowed in 2020, and in 2019, digital advertising accounted for less than 1 percent of ad spending.
The report also found that digital ad revenue has grown by 7 percent in 2018 compared to 2018.
In 2017, digital revenue grew by 5 percent.
In 2019, the rate was 7 percent.
In 2017, more than half of digital ads purchased were digital, and digital ad sales grew from $1.1 billion to $2.2 billion, the report found.
In 2020, the number of digital ad orders was $3.6 billion, up 7 percent from the previous year.
In 2021, digital ads represented 15 percent of digital revenue, but it was down slightly from the year before.