When it comes to teaching students to code, education advertising is booming, with companies employing more than 500,000 teachers and teaching aides to teach students to use their mobile phones and computers in a variety of ways, including coding contests and coding tutorials.
And these companies are just getting started.
“Teachers are not just starting out,” says Paul Nye, the co-founder of the digital consultancy Pervasive Innovation.
“We’re already seeing a large number of companies trying to make education advertising more relevant to a wider audience.”
That means teachers and staff are now increasingly able to work alongside teachers and their pupils in creating digital content, and that includes video.
“There’s been an explosion in the number of apps that are now offering training for teachers, so it’s not only a matter of creating a new skill set, it’s also about making it accessible to more people,” says Nye.
In the last few years, there’s been a surge in the popularity of coding competitions, which are now taking place across the globe, from New York to London to Los Angeles.
“People are interested in learning more about coding, they’re interested in being challenged in their own abilities, and they’re trying to understand more about the industry and what’s happening,” says Tom Johnson, the head of education marketing at the technology consultancy Digital Media.
And so the digital education industry is now seeing a huge increase in the demand for its own content, including programming tutorials.
“I think people are really looking to get in touch with their teachers,” says Johnson.
“What we’re seeing is an explosion of the opportunities for people to get training from teachers and other educators who are working with them.”
Learning coding has many advantages The demand for coding has grown over the past few years.
And the opportunities have been great.
“It’s a great way to learn how to use mobile devices to create interactive experiences,” says Jim Wahlstrom, the founder and chief executive of the software company Wahlstrand.
“There’s also a lot of learning content in the market now, like videos and short films, so teachers can also use them in their classes.”
The amount of time teachers spend teaching is also on the rise, with the average teaching time per student rising from 2 hours a week in 2010 to 3.4 hours in 2016.
This is an opportunity for teachers to get more hands-on experience with students and to learn from them.
And in some cases, the learning can be fun.
“If you teach children to code and you teach them about a new language, it can be really exciting,” says David Schaffer, the CEO of the training company Udacity.
“You get a chance to interact with your students and you get to see what they’re capable of doing and what they need to get better at.”
What’s next for the industry?
The number of coding courses offered across the country has more than doubled in the last two years.
The biggest growth has been in New York, with more than 200,000 courses offering up to 100 hours of coding.
But that’s not all.
The U.K. is also seeing a rise in demand for digital learning, and the U.S. is currently seeing a boom in digital education training courses.
But Nye says there’s a lot more to come.
“These days, if you’re looking to teach a particular skill, you don’t need to have a lot, you can go in with a really good amount of confidence, and it’s all really open-source, so if you want to go into coding, you could start right now and have a couple of years of experience,” he says.
“But I think that’s just the beginning.”
And he thinks the industry will be able to keep up with demand as more and more people become involved in coding.
“This is not going to be limited to teachers and teachers only, and I think you’ll see a lot in the coming years of courses being open to everyone,” he adds.
“For example, we’re talking about having a course that teaches how to build a robot.
That could be a really popular course in five or ten years.”
You can find out more about how to get started with coding from Udacity, Wahlstra, and Udacity for Education, which offer courses from universities around the world.