Advertisers spend billions of dollars on advertising every year.

The problem is, you don’t know what your ad will be for, or how it will play in the audience’s minds.

That’s where this infographic comes in.

The infographic will teach you the basic principles of how to make an effective ad, including the right keywords, a general target audience, and how to tailor the message to the audience you’re targeting.

Advertiser insights will also help you make the right call about which ads to buy, which channels to promote, and which to avoid.

Get it here.