A South Dakota school board approved a $100,000 budget for advertising that encourages students to “get to know” each other and to “keep learning.”

The board voted Tuesday to add $150,000 for advertising and $200,000 to classroom materials.

The measure, approved by the South Dakota School Boards Association, was backed by the American Academy of Pediatrics and was supported by parents, advocates and other community members.

The board approved the budget Tuesday night after a public hearing.

A spokesman for the South Carolina Department of Health and Environmental Control said in a statement that the agency would not comment on the board’s action.

The legislation follows a $200 million budget for a sexual education program for kindergarten through fifth grade in South Dakota, and the $30 million for a statewide sexual health program that covers students ages 12 through 24.